One of my branding projects is the identity for Milo's, a gym located in Bettendorf, Iowa, designed in 2024 for a young entrepreneur in the health and fitness industry. Drawing inspiration from the ancient Greek myth of Milo of Croton—who famously carried a growing bull to build his legendary strength. The design embodies themes of discipline, grit, and progressive empowerment. This concept transforms the myth into a modern visual narrative, using bold typography, earthy color palettes, and symbolic motifs to motivate gym-goers and position the brand as a beacon of personal transformation in the local wellness community.