One of my standout projects from Studio 5 at Iowa State University is this brand identity for Ballena Azul, a concept that remains a personal favorite. Drawing inspiration from the vibrant taco trucks I encountered during visits to Cabo San Lucas, Mexico, the design captures the essence of coastal street food culture. "Ballena Azul" translates to "blue whale," reflecting the majestic creatures that frequent the Cabo coastline and infusing the identity with a sense of oceanic wonder and local authenticity.